After getting the hang of using WordPress and learning the ins and outs of writing a post and adding links the next logical step is to find some images or videos to put on your site. But before you go do an Google search and nab any ol’ image you desire be aware that nearly every photo on the internet is copyrighted. Which means it’s illegal for you to use it without the the copyright owner’s permission. Simply giving them credit or a link back does not make your use of their photo legit and you can actually get sued for doing so.
But, no need to fear because you can find free stock photos around the internet with a little effort. Do pay attention to what the terms and conditions are for the image licensing though. Each site or photo owner may have different conditions.
For most people the only two types you will encounter are “free” images and “royalty-free” images. They are different. Free images are free to download as to be used in whatever way you desire within the limitation and conditions. Royalty-free images, on the other hand, require you to pay for them one time and then you can use them however you would like, but again within the limitations and conditions the author set forth.
What’s up with the limitations and conditions? Well some image owners may set certain restrictions to how you are allowed to use their photos. For examples they may not allow you to edit the photo or change the resolution or size or use it for commercial purposes. So it is important not to simply skip past these “Terms and Conditions” as most of us do when installing new software.
Here’s a list of places to find free images:
Everybody loves case studies to not only learn about a new topic but also in order to demonstrate what is possible. I remember reading about a similarly documented phenomenon in the book “The Talent Code.” In one of the chapters the author talks about the rapid increase of talent in places such as the tennis world of Russia and soccer in Brazil. Also the 4 minute mile time record had not been broken for a long time but when it was finally broken it continued to be broken more and more by people in a relatively short time. Why does this seem to happen?
The basic idea behind what he found out was that when a person breaks a record or becomes a extraordinarily talented in any area in which it draws other peoples attention, then more will follow. People see that it is possible thanks to the pioneers that crossed into uncharted territories. Well, generating an online income in various ways is no different. And with a process with as many steps to it as creating a niche site this is especially true. So I am sharing below some resources that I have been found that demonstrated their process of building niche websites for others to learn from and to demonstrate how doable of an online business model this is. I hope you enjoy them and let me know if they help you out and of course if you know of some other beneficial case studies you think I should throw up.
- This is Spencer’s first Niche Site Project (his older one)
- Spencer’s second Niche Site Project (his most recent and ongoing one)
This is my attempt at a complete niche website guide and tutorial. It will first give a brief overview of what a niche website is and then get into the nuts and bolts of exact processes and guidelines for creating a niche site to the end goal of generating an income from it and then repeating the process. From there you can either sell the niche website or keep developing it with the goal of increasing its profits.
A niche website is basically a website around a narrow and limited topic. For instance www.Fishing .com would be an example of what is known as an authority website because it covers a multitude of topics relating to the broad term of fishing.
However www.TroutFishing.com or www.FlyFishingGear.com would be examples of more niche websites. Even these could be further niched down into www.TyingYourOwnFlys.com or www.WorldsBestTroutFishingStreams.com Generally, the more total words to a keyword phrase the more niched down it is, but this is not always the case.
Your basic goal of creating a niche website should be to do the following:
Many people when beginning their keyword research get discouraged when they see how many other websites exist that have their proposed keyword their URL but don’t make this mistake!
Your goal is only to beat the top 10 – 20 results on Google since that is the spot you want to be on that is your competition. When you are scoping your competition, only pay attention to your serious competitor, those top 10 – 20 of Google.
1. Find no less than 20 subject that you find interesting but that you know nothing or very little about.
2. Find no less than 20 random seed keyword from brainstorming, observing things around you, or browsing (For example: Check Amazon.com, your library, forums, etc.)
3. Find no less than 20 frustrations or problems that people have (For example: acne, weight loss, fear of public speaking, etc.)
4. List no less than 20 interest you have that you have at least a little knowledge about.
5. List no less than 20 hobbies, interests, or passions that other people have (For example: Fantasy football, wood carving, skin products, gardening)
This should give you a total of at least 100 seed keywords that you will enter into whatever keyword research tool of your choosing at separate times. Just record these on a word or text document or throw them on a Google Docs spreadsheet. I have started using Google Docs more often because I can access it from any computer with an internet connection should the need arise. This is quite handy if you need or want to work on a project from a friends house or while your on vacation or anywhere else where you might not have your computer.
Each one you enter will spit out several hundred related keywords that you can then analyze. By the end of doing this process you may not have found any keywords worth going after but at the very least you will become familiarized with the process and the keyword research tools and you should start to have more of an idea of the different metrics that these tools give you. This in turn will help you understand further concepts of selecting a niche.
I think you’ll see after knocking this out that keyword research can be a lot of fun. It almost feels like treasure hunting and I’ve heard it compared to that multiple times around the web. Why compare it to treasure hunting? Well you never know when that next keyword may turn into a new income stream for you. This make this part of the process pretty fun but be sure to keep a rational and analytical mindset while you do this so you end up targeting a keyword that is indeed going to be worth your effort.
Here is a helpful video from Spencer Haws from NichePursuits.com where he goes over some basics principles and guidelines for keyword research for a niche website.
What’s the deal with broad match, exact match, or phrase match keywords? This is an option that used to exist on Google’s old Keyword Tool but has since been discontinued in the Google Keyword Planner.
While it can be a good idea to set a minimum Cost Per Click or CPC when conducting keyword research for a niche website it is not always completely necessary. It is usually a good rule of thumb to set the minimum CPC at $1.00 but remember this will limit your results and don’t forget the other variables present in this process. For example you may find a good potential keyword that has a CPC of $0.64 but has a much higher search volume than another potential keyword you found that has a CPC of $1.13. Well the higher search volume of the lower CPC keyword may equal out the higher CPC keyword with lower search volume. For this reason it is okay to set your minimum CPC to lower than the 1 dollar rule of thumb.
I have been setting mine around $0.75 lately but remember you could accept lower if you are targeting a keyword that get’s a higher volume of searches per month or if you plan on monetizing the website via other means such as the Amazon Affiliates program which we will discuss more later.
Your Youtube video certainly does not even have to be fancy. You could make a PowerPoint presentation on your article and just record yourself going through slideshow and use this as the video. Or you could literally record yourself reading your article and post this to Youtube.com with a link back to your homepage, and article within the video description.
Don’t forget to use your keyword and related keywords in the meta tags on your Youtube video and you can also transcribe or outsource transcription of your video and include the transcription in closed captioning. This helps Youtube understand what your video is about and will help them rank it appropriately.
You can also use your new video as a “video response” to related videos. This seems to give more exposure to your video which can lead to more views which can lead to more visitors to your website.
Your last step is to embed this video in your article somewhere. There are many other strategies for using Youtube for driving traffic to your website but we will discuss those elsewhere on the blog.
Adsense Flippers on Niche Site Setup Video 1
Adsense Flippers on Niche Site Setup Video 2
Niche Authority Model
Niche website Busines model Comparison Chart
Niche Website Experts and Thier Models
Niche Site Examples of each model
Adsense WordPress Themes